NFTs as digital collectibles: Attract, retain, and connect with consumers

Web2 brands and Web3 projects can create next-gen digital products and experiences for their customers using Chainlink’s Web3 services platform.

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AO Metaverse logo
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NBA Logo
AO Metaverse logo
Aavegotchi logo
Pool Together logo
Galaxis logo
Polychain logo
UTA Logo

How brands can use NFT digital collectibles and rewards to engage with their audiences

Own consumer relationships

Bypass platform-centric marketing channels by using NFTs as the central touchpoint between brand and consumer. 

Offer consumers fresh experiences

Offer consumers immersive, digitally enhanced products and experiences that complement existing brand initiatives. 

Expand digital sales and royalty streams

Unlock new revenue streams with little overhead—digital collectibles even feature built-in royalty solutions for creators.

Secure long-term consumer engagement

Deepen brand loyalty by creating intricate digital journeys that incentivize long-term engagement and evangelism.

Build gaming applications across a multitude of use cases

Industry-leading services for NFTs

Why leading brands and projects choose Chainlink

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“We wanted to create NFTs that dynamically evolved based on player and team on-court performance throughout NBA Playoffs. What we needed was a way to update the NFT in real-time and to fairly distribute the NFTs during the launch.”

Adrienne O’Keeffe

Head of Digital Consumer Products

“Dynamic NFTs are new creative tools for digital and visual artists to explore. UTA helps artists like Diana Sinclair pioneer this novel art form, where meaning doesn’t just lie in the art itself, but in how the art changes and reacts to external elements.”

Caroline Hooven

Agent

“Australian Open Art Ball was the first Web3 project to use live match data in NFTs, winning a Cannes Lions award for Sports. With Chainlink VRF, we love that anyone could confirm their Art Balls and court plots were fairly distributed. It’s an important asset to the entire project and our ethos.”

Adam De Cata

Founder & NFT Tech CEO

Explore how NFT collectibles and rewards can transform your brand

Case Studies

What is an NFT?

Additional resources

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